1. About BetMatrix Lab
BetMatrix Lab is an independent UK casino market intelligence platform operating at betmatrixlab.com. We are not a gambling operator. We do not accept stakes, hold player funds or process bets. Any wagering you do is with the operator you click through to.
2. Nature of our service
We provide editorial market-intelligence assessments of UK Gambling Commission-licensed online casinos — composite scores with confidence intervals, methodology disclosure, periodic market windows. The information here is for general guidance and does not constitute financial, legal or professional advice. The operator's own website is always the source of truth for terms, bonuses and pricing.
3. Eligibility
To use BetMatrix Lab you must:
- Be aged 18 or over;
- Not be self-excluded under GamStop or any equivalent scheme;
- Be physically located in a jurisdiction in which gambling is legal — primarily the United Kingdom for our intended audience.
4. Affiliate disclosure
BetMatrix Lab may receive a commission when you click an outbound link to a casino operator and subsequently register an account. This commercial arrangement is how the platform is funded.
This does not influence our editorial decisions. Operators cannot pay to climb the composite-score ranking. The six-axis scoring rubric is published openly on the homepage so readers can audit how composite scores are reached.
5. Intellectual property
All editorial content, design, layout, code, graphics and the BetMatrix Lab name and mark are owned by us or our licensors and are protected by UK copyright and trade-mark law. You may share links and quote short excerpts (with attribution), but you may not copy substantial portions of the site, redistribute it, or use it to train machine-learning models without our written consent.
Operator logos and brand names remain the property of the operators concerned and are used here under fair editorial use to identify the businesses we benchmark.
6. Accuracy of information
We make reasonable efforts to ensure that composite scores, per-axis measurements, bonus details and other facts on the site are correct at the time of publication. Casino operators change their offers, terms and games frequently. Always read the operator's own published terms before opening an account or accepting a bonus.
7. Limitation of liability
To the maximum extent permitted by law:
- We provide the site "as is" and "as available", without warranty.
- We are not liable for any indirect, special or consequential loss, including loss of winnings, gambling losses or data loss.
- We are not responsible for the conduct, products or services of any operator we link to. Your relationship with the operator is governed by their terms.
Important. Nothing in this Protocol excludes or limits our liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any other liability that cannot lawfully be excluded under UK law (including the Unfair Contract Terms Act 1977 and the Consumer Rights Act 2015).
8. Acceptable use
You agree not to:
- Use the site in any unlawful way;
- Attempt to gain unauthorised access to our systems;
- Scrape or systematically extract content for commercial use;
- Introduce malicious code, viruses or other harmful material;
- Use the site if you are under 18 or a self-excluded individual.
9. Responsible gambling
Gambling carries financial risk. Only stake what you can afford to lose. If you are concerned about your own play or someone else's, our Responsible Play guide lists UK organisations that can help, including the National Gambling Helpline (0808 8020 133).
10. Privacy and cookies
How we handle personal data is in our User Data Policy. How we use cookies is in our Cookie Preferences notice.
11. Changes to this Protocol
We may update this Protocol from time to time. The date at the top of this page reflects the most recent revision. Continued use of the site after a revision constitutes acceptance of the revised Protocol.
12. Governing law and jurisdiction
This Protocol and any non-contractual disputes arising from it are governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction, subject to your statutory rights as a UK consumer.
13. Contact
If you have any questions about this Protocol, please email intel@betmatrixlab.com.